Adam’s Blog

That’s my thing, keepin’ the faith, baby. –Joe Friday

Lessons 2: What Is Blogging?

Posted by Adam Graham on February 25, 2007

An old comedy gag goes something like this:

Straight Man: I know who can help us. Bob Snelling.

Comic: Bob Snelling, boy that will show ’em. Ol’ Bob Snelling will fix this in a hurry. He’s the man for the job. (Pause) Who’s Bob Snelling?

We find ourselves in a similar situation with blogs. Even those political leaders who know it’s important to have them, aren’t quite sure what they are. This is what’s covered in this lesson.

Wikipedia provides a useful definition:

A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.

By that standard, a lot of sites qualify as a blog. However, many sites some people think are blogs are not. For example, the Drudge Report isn’t a blog.

I would also add that a key requirement of a blog is the presence of an RSS feed. Without that, you don’t have the key advantages Blogs enjoy on Google or the ability for readers to subscribe, so I would not consider the liberal FT. Boise Weblog to be a valid blog.

Also, understand that not all blogs are political. There are blogs about sports, business, fashion, and even blogs about blogs. There are personal blogs, and yes MySpace offers blogs, but for this course, we’re focusing on political blogs.

New Media v. Old Media.

The second concept we’ll take a look at is old v. new media. By new media, we mean blogs, podcasts, online video, and other forms of media that are produced online.

The new media offers opportunities, as well as serious challenges to conservatives and to America in general. And we’ll discuss it all in today’s class.

Click here to Listen in at 5:00 PM ET/3:00 PM MT.

Category

Old Media

New Media

Audience

Broadcast

Narrow Cast

Access

Must be approved by gatekeepers to gain access.

Open.

Advertisers

Certain controversies must not be discussed to avoid
offending advertisers.

Open exchange of ideas. Content producers drive content
not advertisers.

Relationship to Audience

Consumer/Sales Driven

Conversational/Community

Insuring Accuracy

Gatekeepers insure accuracy of reports to avoid lawsuit.

Pressure of community punishes
yes”>
inaccuracy.

Participants

Professionals (except for radio)

Ordinary people

Motives

Profit/Ambition

Influence/Partisan Success

Costs

Expensive

Free or Cheap

UPDATE (Audio Posted):

Click here to download.



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2 Responses to “Lessons 2: What Is Blogging?”

  1. There are many advantages to blogs. They often find and correlate information that is passed over in the newspapers. Most importantly to me, they allow a forum for discussion and thought with a diverse group of people that otherwise wouldn’t exist.

    However, blogs are certainly not the be all end all for unbiased information. In fact, blogs tend to be very slanted and partisan. I’ve often noticed that alot of the time they tend to be simply regurgitations of what larger blogs and/or pundits are saying. Unfortunately, at times there is very little independent thought.

  2. Adam Graham [Member] said

    The class focuses on teaching people to blog, and hopefully we won’t produce just a bunch of mind-numbed robots. However, if we do, it’s my hope they all think like me. (j/k)

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